How to Stay Interested
by Dave on March 18, 2011
I recently built a web app named HackerBuddy – it pairs up startup hackers who want to mentor other hackers. If you’re building an iPhone app and want some help, for example, HackerBuddy will match you up with someone else (…)
An Idea and a Laptop
by Dave on February 6, 2011
We’re in pretty interesting times – 20 years ago, businesses needed bank loans before they could start. They needed business plans, and partners and stakeholders and suits and ties. If you wanted to advertise a brand new product, you needed (…)
Benefits, Not Features
by Dave on January 19, 2011
Google recently advertised their new phone, the Nexus S, heavily through banner ads across the web, as well as on Spotify. Surprisingly for a company who’s success is based around advertising, they made the classic marketing mistake of advertising features instead of benefits.
Medium, Please
by Dave on January 9, 2011
Years ago, in one of my first jobs, I worked in the marketing department of a company that owned, among other things, a huge chain of coffee shops. Not quite Starbucks or Costa Coffee, but still pretty big.
Lost: The End
by Dave on May 20, 2010
// In a way, it’s quite sad to see the constant decline in viewing figures for Lost over the years. It’s an ingenious, albeit confusing, story and even though I’m looking forward to seeing it’s conclusion, I’ll be sorry to (…)
Facebook’s Invasion
by Dave on May 16, 2010
// The graph above (and the table below) shows the percentage of each countries citizens that have a Facebook account. While you’d expect the United States, the home of Facebook, to be up there it’s interesting to see which countries (…)